Media Design

Associate of Arts Degree

Media Design Associate of Arts Degree

The Associate of Arts (A.A.) in Media Design prepares students for a career in digital media production with a focus on user experience, marketing, and design. Students will master fundamental art principles, web content management skills, essential digital animation concepts, and foundations of multimedia content development to effectively create engaging client-focused multimedia applications.

Advertising agencies, public relations and marketing firms, and in-house corporate communications departments are just a few places where media design careers may be found. Graphic and media designers are often self-employed (29% in 2010) and employment of media designers is expected to grow 13% each year through 2020. (Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook, 2010 – 2020

The Media Design Department at Salish Kootenai College embraces the “Four C’s” as valuable dimensions of its program: Communication, Culture, Critical Thinking, and Citizenship.


  • Students will be able to interpret and design effective multimedia messages intended to promote individual and community needs and values.


  • The Media Design Program at SKC focuses on developing and perpetuating the Salish, Kootenai, and Pend D’Oreille identities through digital media. Students of the SKC Media Design program will demonstrate skill at combining 21st Century media with traditional native culture and symbols – taking essential risks, while respecting necessary boundaries.

Critical Thinking:

  • Effective Media Design program students at SKC demonstrate creative thinking, communicate ideas, and develop innovative products and processes using technology and art. Students combine artistic process with technical application to create innovative projects with integrity of purpose, responsive to client and community needs.
  • Because gain understanding and mastery of technological applications related to media design, learn current technology and make commitments to being lifelong learners, with the expectation that the field of technology changes rapidly.


  • Digital Citizenship: As leaders in visual literacy, graduates of the Media Design program understand the norms of appropriate, responsible behaviors with regard to technology use. They can advocate, practice, and communicate safe, legal, and responsible use of information and technology concerning (1) Digital Access; (2) Digital Commerce; (3) Digital Communication; (4) Digital Literacy; (5) Digital Etiquette; (6) Digital Law; (7) Digital Rights and Responsibilities; (8) Digital Health & Wellness; and (9) Digital Security.
  • Local Citizenship: As grounded members of communities in Western Montana, graduates of the Media Design program understand effective ways to encourage people in these communities to engage with digital media in safe, useful, and transformational ways.
Degree Objectives
  • Introduce students to a range of art media and creative techniques.
  • Develop technical, conceptual, and design art skills.
  • Introduce Salish Kootenai and other indigenous arts through studio and lecture courses.
  • Prepare students to enter into higher degree programs in their area of interest.
  • Increase knowledge and awareness of art and its importance in world history.
  • Complete an art portfolio that will be used for applying to other art programs or for marketing their work.
  • Develop initial plans for marketing their work as artists.
  • Achieve visual interpretation, development, and presentation of Native American art.
Student Learning Outcomes

Assessment Summary

Media Design Program students at Salish Kootenai College must have the knowledge, skills, and dispositions necessary for effective design work within today’s workforce. To ensure quality amongst faculty, program, and student outcomes, the following assessments will be instituted on a regular, appropriate basis:

Program Assessment:
As reflected in the 2013-14 Media Design Dept. Program Strategic Plan, an Advisory Board is convening specifically to review and advise on the current program to make recommendations for new learning goals and objectives, educational materials and experiences, and program outcomes for the Associate of Arts degree. The SKC Media Design Advisory Board will be comprised of local and regional business and community leaders in information technology, media, and related industries – as well as education, health care, and government – i.e. those involved with and employing media designers at various levels. In addition, the Media Design Advisory Board will build capacity for relevant internships for SKC Media Design students.

Program assessment will also take place by review of student portfolios and periodic (at least annual) review of both industry standards and the competencies of students in comparable Associate degree programs – to ensure that the most relevant knowledge and skills are reflected within the A.A. program – and appropriate capacity built within. Portfolios will be reviewed by the SKC Media Design Advisory Board and SKC program faculty. The portfolios will reflect “performance-based measures” for Media Design, with the aggregate output of student portfolio output answering the question, “what can SKC Media Design students do as a result of a course or the program, itself?”

SKC Fine Arts Associate of Arts Degree

Course Assessments:
Each course will assess – to some degree – different aspects of knowledge and understanding thought critical to the effective conduct of a Media Design professional – whether such knowledge is discreet, applied, analytic, or creative in nature:

  • Discreet forms of Media Design Knowledge (e.g. quizzes and presentations);
  • Application of skills and procedures (e.g. use of Photoshop or other computer program or hardware);
  • Analysis of situational and expert needs (e.g. determination of client needs);
  • Creative production of solutions to ill-defined problems (e.g. design a workflow for a new marketing campaign based on vaguely defined user goals).

Each course, thus, shall have different forms of assessment corresponding to the Knowledge Domain
represented by the course goal/objective and the relevant learning experience. Each course in the Media
Design program will have a portfolio artifact corresponding to Applied, Analytic, and Creative

Student Self-Reports:

  • Students in each course are encouraged to send weekly emails and/or make appointments with the instructor to discuss progress and set goals particular to the class, as stated on all MEDA syllabi.
  • Mid-way through each course, students will anonymously share:
    • One thing that they like about the class
    • Something that they would like to stop doing in class
    • Something that they would like to start doing in class
SKC Office Professions Program Intro

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