The Associate of Arts (A.A.) in Media Design prepares students for a career in digital media production with a focus on user experience, marketing, and design. Students will master fundamental art principles, web content management skills, essential digital animation concepts, and foundations of multimedia content development to effectively create engaging client-focused multimedia applications.
The Media Design Department at Salish Kootenai College embraces the “Four C’s” as valuable dimensions of its program: Communication, Culture, Critical Thinking, and Citizenship.
- Students will be able to interpret and design effective multimedia messages intended to promote individual and community needs and values.
- The Media Design Program at SKC focuses on developing and perpetuating the Salish, Kootenai, and Pend D’Oreille identities through digital media. Students of the SKC Media Design program will demonstrate skill at combining 21st Century media with traditional native culture and symbols – taking essential risks, while respecting necessary boundaries.
- Effective Media Design program students at SKC demonstrate creative thinking, communicate ideas, and develop innovative products and processes using technology and art. Students combine artistic process with technical application to create innovative projects with integrity of purpose, responsive to client and community needs.
- Because gain understanding and mastery of technological applications related to media design, learn current technology and make commitments to being lifelong learners, with the expectation that the field of technology changes rapidly.
- Digital Citizenship: As leaders in visual literacy, graduates of the Media Design program understand the norms of appropriate, responsible behaviors with regard to technology use. They can advocate, practice, and communicate safe, legal, and responsible use of information and technology concerning (1) Digital Access; (2) Digital Commerce; (3) Digital Communication; (4) Digital Literacy; (5) Digital Etiquette; (6) Digital Law; (7) Digital Rights and Responsibilities; (8) Digital Health & Wellness; and (9) Digital Security.
- Local Citizenship: As grounded members of communities in Western Montana, graduates of the Media Design program understand effective ways to encourage people in these communities to engage with digital media in safe, useful, and transformational ways.
Advertising agencies, public relations and marketing firms, and in-house corporate communications departments are just a few places where media design careers may be found. Graphic and media designers are often self-employed (29% in 2010) and employment of media designers is expected to grow 13% each year through 2020. (Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook, 2010 – 2020 http://www.bls.gov/ooh/Arts-and-Design/Graphic-designers.htm